Mindmapping China
Language, discourse and advertising in China

Jeanne Boden

Uitgeverij ASP

ISBN 978 90 5487 666 3

(Available in English and in Dutch)

Language in China is more than just communication. Through the Chinese language age-old concepts and ethics are passed on from generation to generation until today. Mindmapping China analyzes how Confucianism and Taoism are embedded in everyday language and how language is used in China as a political, economical, ethical, strategic and commercial tool.

To be able to communicate efficiently in China an understanding of language and culture is essential. Mindmapping China proves that gaining insight in the basic structure of the Chinese language and its impact on cooperation with China is not as difficult as one might think.

To be published early 2010. 

 

The Wall Behind China's Open Door
Towards Efficient Intercultural Management in China

Jeanne Boden

Uitgeverij ASP

ISBN 978 90 5487 464 5

(English)

The Wall Behind China’s Open Door highlights in a structured way Confucian, Taoist and Communist patterns underlying contemporary China. From the interaction between these three traditions the author focuses on aspects like education, media, as well as on corporate, commercial, communicative, and conformist China.

This book is a treasure trove of information crucial for anyone interacting with China. The title and the number of chapters are highly symbolic. Over 50 photographs illustrating the book are also taken by the author.

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De essentie van China
Cultuur – communicatie – commitment

(The Essence of China
Communication – culture – commitment)

Jeanne Boden

Coutinho (www.coutinho.nl)

ISBN 90 6283 496 5 • NUR 630

(Dutch only)

When China opened its doors to the outside world it had political, economical, and cultural influence on a global scale. But what do we really know about the Chinese? If you don’t show commitment or make an effort to gain insight into the Chinese world, you will never really be able to find your way around there. This book helps people on their way.

In the first general section of the book, we look at culture and cultural differences, geography and people, Chinese history, philosophy, politics and society. The second section is about corporate culture, economy and law, Chinese strategic thinking and negotiating with the Chinese, interpersonal contacts, information and media, and etiquette. ‘Experts’ provide practical examples.